Fed up of clothes that are all form and no substance?
I'm talking about the body-con ones that make the wearer so overtly conscious of body shape that they haven't the mental space to reflect on everything going on inside their heads and around them.
Well, say hello to the thinking woman's shop, COS Stores.
COS is a Swedish shop, bigger sister to lower-end retailer H&M, and known for its minimalist, chic style. Think Stella McCartney meets your friendly bank manager and you have an idea of the affordable, quality, designer-influenced pieces available at a COS Store.
Recently COS have offered, amongst their usual high quality basics, lots of choice for the brafree fashionista. Check out their website. It currently features some high, gathered necklines - creating voluminous folds and drapes down the front of the chest - along with strategically ruffled or frilled tops.
Is it possible that by promoting "functional, considered design" they invite women to think more about the practicalities and comfort of the way we dress, and the simple aesthetics of our clothes, rather than promoting protruding cleavages and bottoms and consequently emphasising physical attraction alone? Is it possible that some of us have reached peak-bodycon and that COS are a welcome relief?
Natural shades and interesting textures, and styles that produce unexpected forms seem to be the order of the day at COS.
We asked models Lucy and Millie to try them out and see if they worked bra-free.
So maybe it's time, especially with the sale on, to invest in some design-led bra-free style...COS you're worth it - and that just had to be said!
Karen Dobres, Chief Freedom Fighter