COS You're Worth It...

Fed up of clothes that are all form and no substance? 

I'm talking about the body-con ones that make the wearer so overtly conscious of body shape that they haven't the mental space to reflect on everything going on inside their heads and around them.

Well, say hello to the thinking woman's shop, COS Stores.

COS is a Swedish shop, bigger sister to lower-end retailer H&M, and known for its minimalist, chic style. Think Stella McCartney meets your friendly bank manager and you have an idea of the affordable, quality, designer-influenced pieces available at a COS Store. 

Recently COS have offered, amongst their usual high quality basics, lots of choice for the brafree fashionista. Check out their website. It currently features some high, gathered necklines - creating voluminous folds and drapes down the front of the chest - along with strategically ruffled or frilled tops. 

Millie (L) wears sweatshirt with ruched detail, and Lucy (R) wears layered cotton-silk top

Millie (L) wears sweatshirt with ruched detail, and Lucy (R) wears layered cotton-silk top

Is it possible that by promoting "functional, considered design" they invite women to think more about the practicalities and comfort of the way we dress, and the simple aesthetics of our clothes, rather than promoting protruding cleavages and bottoms and consequently emphasising physical attraction alone? Is it possible that some of us have reached peak-bodycon and that COS are a welcome relief?

Lucy (L) wears crinkly box top, and Millie (R) wears top with elastic neckline

Lucy (L) wears crinkly box top, and Millie (R) wears top with elastic neckline

Natural shades and interesting textures, and styles that produce unexpected forms seem to be the order of the day at COS. 

We asked models Lucy and Millie to try them out and see if they worked bra-free.

Lucy: "I feel more comfortable and free, and more elegant and womanly if that makes sense!"

Lucy: "I feel more comfortable and free, and more elegant and womanly if that makes sense!"

Millie: "I did feel more free and aware of myself as a person than I do in clingy tops or with padded bras on"

Millie: "I did feel more free and aware of myself as a person than I do in clingy tops or with padded bras on"

We've featured Crinkled Boxy Top, £48 (in the sale), Sweatshirt with Ruched Detail, £55, Layered Cotton-Silk Top, £59, and Top with Elasticated Neckline, £55.

So maybe it's time, especially with the sale on, to invest in some design-led bra-free style...COS you're worth it - and that just had to be said!

Karen Dobres, Chief Freedom Fighter